What is full-stack observability?
Software applications are now essential for tasks from airline bookings to banking and grocery orders. Yet, a poor digital experience can harm your brand's reputation—66% of consumers would avoid returning to a website after one. Application loyalty is now key.
Full-stack observability is vital for ensuring a smooth user experience. It assesses not just application functionality, but whether it meets its goals. For instance, an e-commerce site might track login time and checkout speed to improve the user journey.
To educate customers, AppDynamics created an interactive webpage showcasing the benefits of real-time observability across the tech stack.
Role:
Art direction, partnered with external digital creative, product marketing, content writers and cross-functional partners on strategy, web design, and development.
Art direction, partnered with external digital creative, product marketing, content writers and cross-functional partners on strategy, web design, and development.
