What is full-stack observability?
Software applications are now essential for tasks from airline bookings to banking and grocery orders. Yet, a poor digital experience can harm your brand's reputation—66% of consumers would avoid returning to a website after one. Application loyalty is now key.
Full-stack observability is vital for ensuring a smooth user experience. It assesses not just application functionality, but whether it meets its goals.
To educate customers, AppDynamics created an interactive webpage showcasing the benefits of real-time observability across the tech stack.
Role:
Art direction, partnered with external digital agency, product marketing, content writers and cross-functional partners on strategy, web design, and development.
Art direction, partnered with external digital agency, product marketing, content writers and cross-functional partners on strategy, web design, and development.
Key Animations
Digital Complexity – This animation illustrates the overwhelming nature of today’s digital environments. Using dark colors, erratic data movements, and moments of slowed-down information, it highlights the confusion and fragmentation that teams often face.
Observability in Action – The second animation contrasts this chaos with the clarity Full-Stack Observability provides. Through the use of light colors, smooth, even animations, and structured information flow, it showcases how observability simplifies complexity, bringing order and efficiency to digital operations.
Key Insights
Backed by metrics, Full-Stack Observability reveals how poor performance impacts revenue.
Icons
The use of icons, designed in alignment with the brand style, helped simplify complex concepts and enhance visual clarity.
FSO webpage
An interactive storytelling page that uses dynamic animations and brand-aligned icons
Social Cards
Both static and animated social cards were created using the hero animations to capture attention. Designed to drive engagement, these visuals encourage users to take a tour and experience FSO in action.
