Cisco Live Las Vegas
Cisco Live is a premier event uniting the technology community to showcase networking and security innovations, foster inspiration, and create valuable networking opportunities.
During the event, AppDynamics launched a teaser campaign for the new AppDynamics Cloud, an advanced cloud-native observability platform. The video was featured on OOH, airport digital displays, and onsite video boards. The teaser video was also adapted into 15-second and 30-second cutdowns for continuous promotion across paid and organic social media platforms.
At the booth, the focus was on telling the B2B story by highlighting the "observability platform" through the lens of the customer. The space dedicated four demo areas to showcase how AppDynamics helped each organization, with each area featuring a customer sharing their experience and success with our platform.
.Role:
Art direction and design, collaborated with writer on concept and content. Partnered with vendors on booth build and OOH animations.
Primary narrative framework and design system
OOH
Multiple digital ad placements were featured in three prime locations in Las Vegas: Harry Reid International Airport, Harmon and Blvd Street, and Mandalay Bay.
Airport digital displays
Social posts
On-site event digital screens
Booth
AppDynamics had a 20x30 booth designed to tell the B2B story by highlighting the "observability platform" through customer experiences. The booth showcased four customer stories, each demonstrating how AppDynamics helped their platform succeed. Each demo area featured a specific customer sharing their unique success story. This immersive setup allowed attendees to see how AppDynamics' solutions apply in real-world scenarios, reinforcing the brand’s commitment to enhancing customer experiences through innovative observability solutions. The booth's design and branding maintained consistency with the AppDynamics Cloud teaser campaign.
In booth AppDynamics Cloud product 30-sec promo
AppDynamics Cloud Launch full length product overview video
Event swag
