Cisco Live Las Vegas
Cisco Live is a premier event showcasing networking and security innovations..
At Cisco Live, AppDynamics launched a teaser campaign for AppDynamics Cloud, a cloud-native observability platform. The campaign’s centerpiece was a video featured on OOH, airport digital displays, and onsite video boards. Adapted into 15- and 30-second versions, the teaser ran across paid and organic social media for continuous promotion.
At the booth, the focus was on telling the B2B story by highlighting the "observability platform" through the lens of the customer.
Role:
Art direction and design, collaborated with writer on concept. Partnered with vendors on booth build and OOH animations.
Primary narrative framework and design system
OOH
Multiple digital ad placements were featured in three prime locations in Las Vegas: Harry Reid International Airport, Harmon and Blvd Street, and Mandalay Bay.
Airport digital displays
Social posts
On-site event digital screens
Booth
AppDynamics had a 20x30 booth designed to tell the B2B story by highlighting the "observability platform" through customer experiences. The booth showcased four customer stories, each demonstrating how AppDynamics helped their platform succeed. Each demo area featured a specific customer sharing their unique success story. The booth's design and branding maintained consistency with the AppDynamics Cloud teaser campaign.
In booth AppDynamics Cloud product 30-sec promo
AppDynamics Cloud Launch full length product overview video
Event swag
