Hacky New Year

AppDynamics Hacky New Year (HNY20) 
The annual internal hackathon hosted by AppDynamics' Innovation Labs aimed to unite the organization and foster inquiry, empathy, and commitment toward customers, colleagues, and communities. With over 400 participants across multiple offices, the event provided an inspiring experience, fostered new collaborations, and led to several patentable technologies.
Central to the event's success was its branding, represented by a series of wireframe boxes that could be rearranged into various solutions. This concept highlighted the hackathon's core principle of reframing problems into diverse ideas. The branding extended to participant badges, emails, environmental graphics, and digital applications, ensuring a cohesive and immersive experience for all involved.

Role
Art direction, design, animation and vendor management
Event Branding
The event lockup was designed to be flexible, aiding not only in animation but also allowing its grid-like structure to easily form geometric patterns.
Event Graphics
The lockup pattern created a step and repeat that flanked the main event stage.
Event Banners
Event Badges
The personalized badges were color-coded based on the topic of the problem each team was solving. Each badge included an enamel pin that participants were able to keep as a souvenir—a bit of swag!​​​​​​​
Room Decals
Each hackathon team needed their own dedicated space to ideate, build, and collaborate throughout the week.​​​​​​​

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