Short format videos
Videos have become essential for effective storytelling, backed by research indicating that 95% of consumers retain information better when watching a video compared to reading text alone. They excel in enhancing brand recall and leaving a lasting impression on viewers, ultimately leading to increased brand recognition and fostering deeper connections with your audience.
Partnering with AppDynamic's Product Marketing Management (PMM) team, we created several video campaigns throughout the year to drive traffic for various marketing initiatives. These videos supported podcasts, webinars, ebook downloads, product updates, and events, with the main objective of driving Marketing Qualified Leads (MQLs).
Role
Art direction
What's New Video Series
A monthly video series crafted specifically for Product Marketing Managers, designed to streamline content creation processes. With a consistent format featuring standardized intro and outro graphics, this series simplifies the task of shooting and supplying informative talking head segments. The flexibility to customize titles ensures relevance and adaptability for each installment, offering a convenient solution for busy professionals looking to maintain a consistent video presence.
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Observability in Action Series
The "Observability in Action Series" is a collection of feature-focused demonstrations led by AppDynamics subject matter experts who share their practical insights on how customers gain value and solve challenges using AppDynamics. Designed to maintain brand consistency, our user-friendly templates enable rapid content creation and distribution, allowing for swift updates and seamless video integration. This ensures the community receives the latest practical information without delay.
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Webinar Promos
To drive interest in AppDynamics' webinars, a series of social templates were created so that Product Marketing Managers and speakers could quickly produce short video snippets promoting upcoming webinars. These video teasers directed viewers to the AppD registration page, ensuring a smooth user journey. Designed to maintain brand consistency, the templates ensure all promotional materials align with AppDynamics' visual and tonal guidelines.
