Smart Agent

Smart Agent 
The AppDynamics Smart Agent was a major milestone for the platform, delivering one of its most significant innovations of the year for both SaaS and on-premise customers. By automating software updates, it saved time and reduced risk, streamlining application management.
As a highly technical product, Smart Agent needed a clear and compelling narrative to resonate with both IT teams and executives—turning complexity into clarity. 
Role
Art direction, concept direction, collaborated with PMM's on writing
Customer Touchpoints
Campaign Branding
Animation
Website - Home Page
Social, Email and Sales Material
Event Assets

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