A Consumer Financing Campaign
Wells Fargo Retail Services offers consumer financing programs for retail merchants. The old application process was time-consuming and burdensome, diverting attention from customer service. With Wells Fargo Credit Connect, merchants now have a streamlined, paperless solution, allowing them to focus on their core business.
The challenge was convincing merchants that the new platform is user-friendly and eliminates paperwork, enabling online transactions from anywhere. The solution emphasized the platform's key benefits: being paperless, fast, and location-independent. The campaign included videos, a redesigned digital application tool, tradeshow banners, a brochure, and sales tools.
Role
Art direction, design, and partnered with animators and the product design team
Icon Set
To enhance storytelling quickly and effectively, a series of on-brand icons were created for the campaign. These icons were utilized across various applications, from direct mail to video presentations.
Trade Shows
To introduce the improved program to retail merchants, a product brochure emphasized its key benefits: paper-free, delay-free, and location-free. Additionally, an animated video showcased three different vignettes, each highlighting one of these benefits. This approach not only made the content easily shareable on social platforms but also effectively communicated the advantages of the platform in a concise and engaging manner.
Explainer Video
With the same branded look as the animated video shared at trade shows and on social platforms, an explainer video was created to guide retail merchants through the process between the merchant and their customers. The focus remained on the ease of use of the revised platform.
Application Platform
The online application underwent a reskin to align with the brand tone and voice of the campaign. The user interface (UI) was simplified, incorporating a clear visual hierarchy to guide visitors through the site and ensure clarity regarding their current location. Familiar elements were retained to facilitate easy navigation and completion of desired actions.
Presentation Material
A presentation for Wells Fargo sales team was created to help explain the updates to the platform focusing on the key benefits.
